En About HomePro : History

 Our History


Home Product Center Public Company Limited was established on June 27, 1995 with the initial registered capital of Baht 150 million, being a joint venture between Land and Houses Group, American International Assurance Co., Ltd. and the Sarasin family. The Company was listed in the Stock Exchange of Thailand on October 30, 2001.

The Company was established with an objective to operate a retail business in home improvement segment by selling goods and providing complete range of services relating to construction, addition, renovation of buildings, houses, and residence places under the trade name of “HOMEPRO” which is the Company’s trademark.


Rangsit branch is the first branch of the Company operating in September 1996. Presently, the Company has 30 branches in total, of which 17 branches are located in Bangkok and its vicinity and another 13 branches in up-country provinces, which the location creates convenient access to the customers.


On May 26, 2005 Market Village Co., Ltd. was incorporated (“Market Village”) being a subsidiary, located at 234/1 Petchkasem Road, Hua-Hin, Prachaubkirikhan. Home Product Center Public Company Limited holds 99.99% of shares in Market Village. Presently, its registered capital is Baht 5 million. Market Village was formed with objectives to manage leasing space for Home Product Center Public Company Limited and to provide facilities services to lessees. It commenced operation on the project “Hua-Hin Market Village”


“Hua-Hin Market Village” was opened on February 18, 2006. It is located at Petchkasem Road, Hua-Hin, Prachaubkirikhan. Within the project, there are HomePro branch, Tesco Lotus, SB furniture, restaurants, banks, IT shops, cinema, bowling center, Sport World and other retail shops.

Business Goal

The Company has the goal to become a leader in retail business in home improvement market for the goods of construction, decoration, and refurbishment of houses and residence places together with the provision of complete services as One Stop Shopping to attain highest customer satisfaction. At present the Company has more than 60,000 items of products. In addition, it has established a Training Center to develop the personnel at all levels so that they will have knowledge and ability to provide good services to customers.

In order to achieve the goal, the Company has attempted to reduce the operating expenses and enhance service quality and has developed the information technology system relating to the retail business to be up-dated and efficient. It has established a Distribution Center as distribution center of goods to enhance the efficiency of logistic system. Moreover,

it causes the whole system of the inventory management process more efficient. This Distribution Center was formerly located at Amphoe Klongluang, Pathumthani Province and later, in September 2004, moved to Amphoe Wangnoi, Pranakornsri Ayuddhaya Province where the land is owned by the Company. And, in July 2006, the Company has expanded the Distribution Center which creates larger space in order to support the increase in branches in the future

Last Updated on Monday, 27 January 2014 16:47